A trademark is a type of intellectual property consisting of a recognizable symbol, design, word, or expression used to identify and legally distinguish a company or product. Trademarks can protect brand names, logos, and slogans. Trademarks used to identify services are often called service marks.
Owning multiple trademark registrations results in a portfolio of intellectual property assets. A trademark portfolio can contain registered trademarks, service marks, and marks currently in use. Management of a trademark portfolio includes monitoring and maintaining the trademarks through annual reviews and renewals, marketing the trademark, and policing the trademark domestically and abroad.
Trademark prosecution is the process of applying for a trademark or service mark with the United States Patent and Trademark Office.
Trademark policing is the active search for trademark infringements. It includes searching for unauthorized uses of a mark or uses of similar marks which could result in confusion. Trademark policing helps a mark maintain distinction in its industry
Branding and trademark strategy is the process of publicizing a trademark so consumers associate it with a company’s goods or services.
A trademark cease and desist letter is a document sent to an individual or business stating all potential trademark infringements and demanding that the infringer stop using the mark as well as discontinue its future usage.
Trademark litigation is the process of taking an infringement case to court. Litigation support provides consultation and support services to attorneys or others involved in current and pending cases. Types of litigation support could include legal research, the valuation of property, or determining the extent of damages done.
Trademark clearance searches assess the possibility of a proposed trademark being associated with an existing registered trademark. These searches ensure that a company avoids trademark infringements, lawsuits, as well as wasting time and money.
A trademark application package includes filing the trademark application with the United States Patent and Trademark Office, trademark clearance searches, a compilation of trademark designs, email delivery and digital copies of the trademark application, cease and desist letters, and transfer and assignment agreements all at a fixed charge.
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